The Movement

Our Community

At Embrace For Every Curl, we believe hair is our crown. It is a beautiful representation of our diversity in shape, colour, and texture.

But what happens when we’re bombarded with images that don’t celebrate the true diversity of our natural hair? It cuts deep into young people’s identity, self-expression, and beyond that self-love. It creates a culture of manipulating our crowns - straightening them, colouring them, bleaching them, extending them, and in the process damaging them - all to fit in.

But weren’t we born to stand out?

Cynthia Simango, the founder of Embrace For Every Curl with her own natural hair story is on a mission to help the hair industry embrace the beauty, diversity, and care of natural hair. Beyond quality products, Embrace For Every Curl offers authentic education and a curl-kind community to pioneer a movement towards healthy natural hair.

To create global change, let’s connect on natural hair education, inspiration & so much more.

Ways to Embrace the Movement

Hair diversity matters. Let’s grow a curl-kind and a hair-loving community together

Spread Positivity

Speak words of affirmation and not unkind words to people with hairstyles that are different from your own.

#embracecurlkind

Know your Curl-Type

Educate yourself on your curl type and the best products to keep your curls healthy and easy to manage.

Learn More

Share a Photo

Hair diversity and representation matter. Share a photo of yourself and tell us your hair story.

Embrace a Friend

Invite friends to share your curl-kind journey, which is so much more fun with curly friends.

Sign up to Curl Class

Sign up to our curl school if you’re a customer that wants to know more or a salon that’s ready to embrace curly customers.

Sign Up

Share Your Curly Idea

Share ideas on how we can all embrace curly and more diverse hair in the hair and beauty industry.

Embrace Brand Values

Quality

We’re an all curl-kind company - loose, wavy, spirally, corkscrew, afro, kinky, braided and twisty. We exist to give our curly customers a high-quality product made with ingredients designed to nourish their hair in sustainable and planet-friendly packaging. It’s good for their hair and good for our mother - earth.

Nurture

We believe in nurture. It’s the care and attention you give something to help it grow. We nurture hair. We nurture people. We nurture the next generation. We’re nurturing a curl-loving community to help it grow into a hair-loving movement. Naturally, it’s big but that’s how we do our hair and everything else.

Education

We see part of our mission as restoring care to the haircare industry. It’s damaging to define beautiful hair in one fashion when our hair is more diverse than the cultural lines we use to define us. Straight hair that falls to the waist is not natural for 80% of people. That’s why we want to inspire and educate everyone willing to listen that natural hair is beautiful and a breeze to manage with the right products, which is the truth.

Self-Worth

Our hair is a crown we wear every day. It cuts close when it comes to our identity, self-expression, and beyond that our self-worth. We want to counter the current culture by celebrating the beauty and diversity of natural hair, inspiring a new generation of young people to place value on who they are and the hair they were born with.

Collaboration

We have a bold, vision, mission, and purpose that is impossible to achieve alone. We believe in collaborating with our curly-haired customers, our straight-haired supporters plus hair educators, salon practitioners, and hair influencers everywhere that want to celebrate the beauty and diversity of natural hair. We want everyone to feel they can embrace a natural hair movement.