The Movement
Embrace the Movement
Hair diversity matters. Let’s grow a curl-kind and a hair-loving community together
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Share A Photo
Hair diversity and representation matter. Share a photo/video of yourself on Instagram and tag us and tell us your hair story: @embraceforeverycurl
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Sign Up To A Curl Class
View Curl ClassesShare ideas on how we can all embrace curly and more diverse hair in the hair and beauty industry.
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Spread Positivity
Share your words of affirmation or encourage someone to start their journey. Share a photo/video or tag us on Instagram: @embraceforeverycurl
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Know Your Curl Type
View Curl TypesEducate yourself on your curl type and the best products to keep your curls healthy and easy to manage.
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Embrace A Friend
Invite friends to share your curl-kind journey, which is so much more fun with curly friends.
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Share Your Curl Idea
Share IdeaShare ideas on how we can all embrace curly and more diverse hair in the hair and beauty industry.
A Love Note To Our Community
At Embrace For Every Curl, we believe hair is our crown. It is a beautiful representation of our diversity in shape, colour, and texture.
But what happens when we’re bombarded with images that don’t celebrate the true diversity of our natural hair? It cuts deep into young people’s identity, self-expression, and beyond that self-love. It creates a culture of manipulating our crowns - straightening them, colouring them, bleaching them, extending them, and in the process damaging them - all to fit in.
But weren’t we born to stand out? Cynthia Simango, the founder of Embrace For Every Curl with her own natural hair story is on a mission to help the hair industry embrace the beauty, diversity, and care of natural hair. Beyond quality products, Embrace For Every Curl offers authentic education and a curl-kind community to pioneer a movement towards healthy natural hair.
To create global change, let’s connect on natural hair education, inspiration & so much more.
Our Brand Values
Hear from our Curl-kind Community
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
Carina Owens
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
