The Beginning
After struggling to find curly hair products in Australia, Cynthia Simango founded Embrace For Every Curl in 2017, becoming one of the first Australian-made lines specifically for curls.
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Education is Key
Curly hair is beautiful and easy to manage with the right products. Yet, the global hair industry often ignores it, leading to unhealthy results. Starting with curl kind consultations, Embrace For Every Curl aims to educate and inspire a love for natural hair.
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Products Matter
Curly hair needs special cleansing and moisturising formulas to maintain its health. The right products won't dry out your hair or cause tangling, but instead will help you achieve your healthiest curls.
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Vision & Mission
Nurturing a Curlkind Community that grows into a Hair Loving Movement through quality hair products, authentic education and the celebration of natural hair. Our vision is to create a hair industry that truly embraces the beauty & care of natural hair.
Our Story
Cynthia Simango has always been aware of how hair cuts close when it comes to identity, self-expression and beyond that self-love. A Zimbabwean nurse, educator, and mum, Cynthia lived in Texas before moving to Australia to seek a better life. In Australia, she wanted hair care products that suited her kind of curly hair but whether it was in stores or salons, she couldn’t find any. In talking to women of all curl types, she discovered that her hair story wasn’t unique. In 2017, she launched Embrace For Every Curl, one of the first Australian-made product ranges made especially for curly hair.
Hear from our Curl-kind Community
The Embrace Shampoo and Leave-In Conditioner have easily become my favourite essentials in my curly hair routine. The products last for months - a little goes a long way as they are so moisturising. An awesome Australian business, just ordered more and can’t wait to try the oil!
Laura Whittaker
Love, love, love all their products . I have been using the Embrace for every curl leave in conditioner for a number of years now and I can honestly say it’s the best product ever! Does what it’s supposed to do whilst defining my curls. Thank you Cynthia!
Claire Roberts
I’ve been using Embrace for Every Curl’s shampoo for the last 6 weeks and I love it. I use about 20c size of shampoo, lather up and wash. It leaves my long hair feeling clean and smelling amazing. I don’t have curly hair but my hair is dry and this shampoo makes it feel softer.
Natasha Ming
Great product. Really helpful if you just have wavy hair too, helps to keep the volumes, and it’s not oily at all & smells lovely! Will definitely be getting another bottle soon.
Kathleen Smith
I love these products - I recommend them anyone with curly hair. Embrace is the best conditioner I've ever used, my hair has felt so healthy since I started using it, and my curls are looking better than ever. I'm only disappointed that I didn't find it sooner.
