Join a cultural movement that embraces the love of natural hair

Join the movement

Embrace clean, soft, and moisturised curls that are super-easy to manage

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Products that care for curls

Moisturise Range

Moisture and hydration for easily detangling your curls

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Revitalise Range

Repairing and revitalising formulas to rejuvenate damaged curls

Coming Soon

Hear from our Curlkind Community

"Of all the haircare products I've used, the Embrace duo has been the best at making my wavy hair feel clean and soft."

Leon, Amsterdam

“You can feel the care that has been put into the Embrace range. The ingredients work together to clean and nourish your hair while bringing out the best in your natural curls.” 

Lazola, Sydney

Embrace your Curl Type

Discover how most of us have a hair story and a curl type

Our Curl Story

Our Founder

Our founder has a curly hair story of her own. 

Read up on the journey to embrace.

Meet Cynthia

Embrace Sustainability

Embrace sustainability as a way of

doing haircare and life

Learn More

Our Ingredients

We’re experts at combining the best curl kind

ingredients for healthy curls you’ll love.

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